About Instagram Story posting

Instagram Story posting is a new feature as of 8 July 2017 that lets you schedule posts to be sent to your Instagram Stories instead of your profile/feed.

How it works

You can either upload stories from the create post tool and select a time and date to publish, or you can drag and drop any draft stories you have created onto the calendar to schedule and we'll post them at the time you have selected. Stories are also compatible with the Sked Queue function.

When you upload your files, select the Instagram account(s) you'd like to post to, add your media and select "Story, Reel or IGTV" on the selector switch to display the story specific posting options.

You'll see the mock up on the right change to a story specific mockup, so you can see a preview of how your story will look.

Make sure you crop the post to the correct ratio if you are uploading a post that isn't already the right size/shape. If you are editing, crop to the right size using the crop tool first, as then you won't end up losing any image quality.

In the editor, there is an option to set to the Insta Stories ratio:


Support for links, polls, music and other interactive overlays

We support adding URLs for swipe up links (if you have access). Just add the link to the URL field for these to be added.

At present, there is no support for rich overlays like Polls, Q & A, Music or other interactive elements. If you need to add one, you can select to Publish Manually, and you'll receive a push notification on the Sked app on your device at the time you have assigned and you'll be able to download the media and post with the native Instagram app.

Specification for Instagram Stories

Instagram Stories are hard-cropped (that is, you don't get a choice but let Instagram crop it) to the aspect ratio of the phone that you are posting them on.

We use (mostly) HTC Desire 530 phones, which have a screen aspect ratio such that you should design your Instagram story images to be:

  • JPG (or PNG but JPG preferred)

  • 1836 pixels wide (at most)

  • 3019 pixels high (at most)

Of course, within Sked you can crop images to this ratio from any other aspect ratio - you will see a button in the cropper titled "Set Instagram Story ratio" which will do this for you. Otherwise, Instagram uses a centre-weighted crop, so it will crop the "middle bit" of your photo to those dimensions.

Keep in mind that different phones have different aspect ratios. The way that Instagram Stories works is that anything "outside" the viewing (or uploading) phone's aspect ratio is automatically cropped. This means that if you're including text, be aware of the difference – the main thing users need to be careful about is width, as you may see text cropped off if it is near the edges of the story.

Below is a quick comparison of the different screen sizes / aspect ratios for our phone (red) compared to iPhones (blue/green).

Of course, if you included all Android phones then the options would be practically unlimited! As a result, it'll always be best to have the main content centre-weighted (that is, in/near the middle) so that your audience will see the information regardless of their device.

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