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Our expectations for Instagram accounts & their community standards
Our expectations for Instagram accounts & their community standards
Naomi Gaeng avatar
Written by Naomi Gaeng
Updated over a week ago

Instagram announced some time ago that  they’re cracking down on low quality content and spam.

We believe this is a good sign – they want the content to be quality, and are working to reduce the rubbish that is prolific on all popular platforms (spammers follow traffic, whatever platform people use). They also published their community guidelines.

We have a set of beliefs and standards that accounts managed through us must meet. We review every account against these standards.

  1. Accounts should have their own unique content. Not content that you have “copied or collected from the internet” (direct quote from Instagram's guides).

  2. Everything must be safe for work / friendly for 13+, all types of “nudity or mature content” are not allowed.

  3. Don’t post the same comment elsewhere / re-duplicate captions, comments or images. There are multiple references to not use repetitive comments or other content in Instagram’s community guidelines.

  4. Be careful with URLs to websites in your comments – these have been singled out as being potentially “commercial spam comments”, and would be very easy for IG to detect.

We also have a set of accounts or industries that we do not support. This is because of the high rate of issues (spam complaints, cancellations by Instagram and otherwise) that we get with these types of accounts. We will not approve accounts that contain:

  1. Content about “work from home” opportunities, affiliate marketing schemes, MLM products or similar, or accounts that sell services to these businesses (e.g. training).

  2. Pornography or nudity – lingerie may be allowed, however this must be "tasteful" and still meet rule (2) above - friendly for a 13+ audience.

  3. Sell products like Facebook Likes, Twitter followers, YouTube views, Instagram followers etc, or anything illegal. This includes some products that may be legal in your country but not others (including Australia, where we operate).

  4. Are about 'crash diet’ products like weight loss teas or similar, or club promoters (DJs, pubs etc are OK - just those promoting particular nights/drink service and so on).

  5. Astroturfing/duplication – we will not approve your accounts if you have multiple accounts that fulfil the same purpose.

  6. Low quality content – that you have clearly just copied from online sites like tumblr, Pinterest, Imgur or Reddit.

Finally, stealing Instagram’s penultimate sentence: If you believe you will have trouble following these guidelines we’d suggest finding an alternative photo sharing service, as Instagram [and by extension, our platform] may not be the best place for you.

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