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Viewing user and click analytics for your Sked Link
Viewing user and click analytics for your Sked Link

Use Google Analytics to get advanced reporting for how followers are using your Sked Link.

Hugh Stephens avatar
Written by Hugh Stephens
Updated over a week ago

We don't (currently!) have native analytics for Sked Link inside the Sked Social Insights dashboard at the moment.

But we know that you want to be able to see which links users are clicking on from your Sked Link, and other data like how many users are viewing it, where they're from and more.

At a very high level, you can see the number of clicks from your Instagram account profile page to the Sked link (assuming it is in your Instagram bio) in the overview tab of your Sked Insights dashboard under the metric "Website clicks".

For more detailed analytics, we have an integration with Google Analytics that makes it easy (and free) to get as much data as you would like.

To get started, create a 'property' in Google Analytics just for your Sked Link. Google Analytics will then give you a 9 digit number, know as your GA4 property, like '207894500' (don't use that one though). This way the Sked Link data will live separate to your main website data.
Note - Universal Analytics properties are no longer accepted in Sked Link and are being sunset by Google.

To see data on where Sked Link is directing users to your site and their behaviour within your site's Google Analytics,  use the source and campaign reporting - more at the bottom of this page.

Save the Sked Link GA4 property number in Sked Link under the 'integrate' page in the relevant field. Then click 'publish' and we will start collecting data. 

Seeing information on who is visiting your Sked Link

This is really easy, and you'll find every piece of information you want to under the 'audience' section of Google Analytics.

You can easily get breakdowns by country or city, just like you would for your own website.

Seeing which links people are clicking

The way Sked Link works is that we fire a lot of events to track data in Google Analytics. 

You can see the links that people are clicking by going to Behaviour -> Events -> Top Events, then choose a primary dimension of 'Event Label':

Then you can change things like date and time to view how the links have changed over time.

Using multiple filters to get the data you need

You can also use a combination of multiple filters to get more granular data. For example, I might want to see the most popular links for each country of my Sked Link visitors. 

To do that, I go to the country data report and then pick as my "secondary dimension" the option 'Event Label':

Looking at Sked Link data for your own website

When you add a link to Sked Link, we will use your UTM tags if you already have them. UTM tags are a way to tag particular traffic sources or campaigns into Google Analytics - read more about them here.

If you did not include UTM tags when you put the link in Sked, we will automatically add the following:

  • utm_campaign: 'skedlink'

  • utm_medium: 'button' for buttons, and 'gallery' for galleries

  • utm_source: 'skedlink'

This means I can see all traffic Sked Link has sent to our website, and then for example look at their conversion data (if you have that set up in Google Analytics).

To view the data that Sked Link is including, just filter by that campaign, medium or source. 

You do that under acquisition in Google Analytics (or add campaign, medium or source as a secondary dimension in any other report).  You may need to filter using the search box to only show 'skedlink' if you have lots of other campaigns in use.

For example, here is our data of the number of visitors our Sked Link has sent to our website by button vs gallery:


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