New! Metrics and Insights for Google Business Profile 📍

GBP Location Insights, now available in Sked

Rich Henson avatar
Written by Rich Henson
Updated over a week ago

Sked Social now supports Google Business Profile Insights and review management in addition to post scheduling, making it the perfect all-in-one solution for businesses with physical locations in industries like hospitality, retail, tourism, and travel.

When you integrate your Google Business Profile to Sked, you get access to valuable insights on online visibility, customer behaviour, discovery sources and more. Use these analytics to make data-driven improvement plans, or simply produce gorgeous reports to show off your results.

📍 What’s new?

Our latest update extends the powerful reporting and analytics capabilities of Sked Insights to Google Business Profile, alongside our existing support for Instagram, Facebook and LinkedIn.

With our support for Google Business Profile analytics, you’ll be able to track your business's performance on Google and understand customer interactions better, no matter how they find you. You can also see how your online performance changes over time with historical data of up to two years, and get a better view of trends and seasonality.

📍 Metric highlights: Getting Started

We’ve included ample data for a 360-degree view of your online performance in this update, but to get you started, these are some of the key metrics for high level reporting that are our top picks.

Customer interactions: This metric enables you to monitor customer engagement with your business, including their clicks on your phone number, website, or directions.

Review averages: This metric helps you evaluate customer satisfaction by tracking the average rating of your business on Google and identify areas for improvement. You can track replies, and use quick reply links to jump straight to Sked Inbox to respond to the latest reviews.

Discovery methods: This metric provides insight into how people find your business on Google, including whether they use direct search, specific keywords, or certain platforms and devices so you can get onto optimizing for maximum visibility.

📍 Generate one-click PDF reports.

Just like our other supported platforms, we’ve included the ability to easily generate a one-click PDF report of your Google Business Profile metrics in a beautiful, handover ready document. This comprehensive report provides an overview of your business performance, customer interactions, and discovery methods.

Head on over to Insights to generate a copy now, or if you haven’t added your location to Sked yet, download a sample PDF report from Do’s and Donuts, our fictional Donut store 🍩

📍 Manage your reviews from Sked Inbox

Don't forget to check out our new capability for review management in Sked Inbox. This allows you to rapidly manage and reply to Google reviews using AI-generated responses that are on-brand, in context and feels personal. This feature streamlines the process of engaging with customers and maintaining a strong online presence with personalized responses to help even the busiest locations scale review management.

Let’s get started!

To start enjoying the benefits of Sked Social's Google Business Profile integration and access valuable insights, simply log in to your Sked Social account, navigate to the "Social Accounts" page, and select "Add Account." From there, connect your Google Business Profile and start streamlining your posts, reviews and analytics to get the most out of your Business Profile..

Already have your location connected? You’re good to jump right in, we’ll already be pulling the data in from Google and your insights and reviews are accessible straight away.

If you need any assistance or have questions, please feel free to reach out to us on the live chat.

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