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TikTok Business vs Personal Accounts

Save time, report on your efforts and make the most of Sked by switching to a Business Account

Naomi Gaeng avatar
Written by Naomi Gaeng
Updated over a week ago

As TikTok continues to grow, web browsing behaviors are shifting. In a survey from Search Engine Land 51% of Gen Z women prefer TikTok not Google for search. Users are spending more and more time on TikTok each day while businesses are starting to see the potential of the platform. Now’s your chance to cut through the noise before someone else does.

So where do you start? Setup your TikTok Business account

With a Business Account you can

  • Link your website and email in your TikTok bio

  • Understand what works with more robust analytics including reach, engagement, specific follower growth and more

  • Lead management

  • Messaging beyond your friends list

  • TikTok shop for e-commerce

  • Business registration to protect your brand

  • Schedule content > 60 seconds

And there’s more, to use a social media management platform like Sked Social to manage your account your account must be set up as a Business. Save yourself the headache of logging on to each TikTok account and posting at all hours of the day (and night!). Schedule ahead for all of your socials from Instagram and TikTok to YouTube and Pinterest, we have your back.

You’ll also have access to your historical performance and can manage your community comments and DM’s right from Sked. Allowing you to schedule, analyze and engage across all of your socials from one place.

Why do some companies still use TikTok Personal (previously Creator) accounts?

If you’ve spent time on TikTok I’m sure you’ve come across trending audio. This is the one feature you don’t have access to with a Business account due to legality.

Trending audio is meant to be used by individuals, with a Business account you have access to the Commercial Music Library (CML) and royalty free audio. CML is the only audio approved for commercial use.

Using trending audio as a Business is against TikTok policy and can result in fines, deletion, and more. So when you create videos use the CML or your own original audio.

How can I maximize engagement for my short form video content?

With Sked you can automatically post your short-form videos to Instagram, TikTok, and YouTube. We know it takes time and money to produce video, get the most possible reach with the content you’re creating!

More on TikTok and short form video posting:

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