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Facebook Metric Deprecations April 2024

Facebook are deprecating a number of page level metrics from their API and native reporting.

Rich Henson avatar
Written by Rich Henson
Updated over 8 months ago

Facebook is deprecating a number of metrics on March 14, 2024 that will have an impact on analytics and reporting in Sked Insights. This impacts all API users, 3rd party analytics providers, and Facebook's own reporting tools.

The following metrics will no longer be supported, and the metrics cards will be hidden from Sked Insights.

Metric

page_engaged_users

The number of people who engaged with your Page.

This metric will be deprecated

page_fans_gender_age

The number of likes of your Facebook Page for each gender and age.

This metric will be deprecated

When viewing insights for dates prior to the removal, Sked insights will include the metrics for historical data. When viewing a date period from March 15th to any date in the future the cards will be hidden to avoid any confusion.

Note: There are a number of impacted metrics that are being deprecated that aren't used in Sked.

For more details, view the Facebook announcement or the Developers changelog with the specifics of the changes

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