Facebook is deprecating a number of metrics on September 14 2024 that will have an impact on analytics and reporting in Sked Insights. This impacts all API users, 3rd party analytics providers, and Facebook's own reporting tools.
The following metrics will no longer be supported, and the metrics cards will be hidden from Sked Insights. Many of these items were no longer in use with New Page Experience (NPE), or we have moved to using the newer versions where updates have been made available with the NPE rollout.
For full details on the changes, view the developer announcement or the developer changelog
We'll continue to look at new metrics added by Meta, or calculated metrics that we can add to Sked Insights to fill in the gaps left the by the removals.
The following metrics are in use in Sked insights, and are being removed.
page_call_phone_clicks_logged_in_unique
page_get_directions_clicks_logged_in_unique
page_places_checkin_total
page_website_clicks_logged_in_unique
post_engaged_fan
post_engaged_users
post_engaged_users_album
post_engaged_users_link
post_engaged_users_photo
post_engaged_users_text
post_engaged_users_video
post_negative_feedback
The full list of metrics that are being removed by Meta, which aren't in use in Sked Insights.
page_cta_clicks_logged_in_unique
page_cta_clicks_logged_in_total
post_cta_clicks_total
post_cta_clicks_by_type
page_call_phone_clicks_logged_in_unique
page_call_phone_clicks_logged_in_count
page_website_clicks_logged_in_unique
page_website_clicks_logged_in_count
page_get_directions_clicks_logged_in_unique
page_get_directions_clicks_logged_in_count
page_consumptions_unique
page_consumptions_by_consumption_type
page_consumptions_by_consumption_type_unique
page_negative_feedback
page_negative_feedback_unique
page_negative_feedback_by_type
page_negative_feedback_by_type_unique
page_fans_online
page_fans_online_per_day
page_places_checkin_total
page_places_checkin_total_unique
page_impressions_by_age_gender_unique
page_impressions_by_city_unique
page_impressions_by_country_id_unique
page_impressions_by_country_unique
page_impressions_by_locale_unique
page_impressions_by_paid_non_paid
page_impressions_by_paid_non_paid_unique
page_impressions_by_story_type
page_impressions_by_story_type_unique
page_impressions_organic_unique_v2
page_impressions_organic_v2
page_posts_impressions_by_paid_non_paid
page_posts_impressions_by_paid_non_paid_unique
page_posts_impressions_organic
page_posts_impressions_organic_unique
page_posts_impressions_organic_v2
post_engaged_users*
post_negative_feedback*
post_negative_feedback_unique*
post_negative_feedback_by_type*
post_negative_feedback_by_type_unique*
post_engaged_fan
post_clicks_unique*
post_clicks_by_type_unique
post_impressions_by_story_type*
post_impressions_by_story_type_unique*
post_impressions_by_paid_non_paid
page_views
page_views_unique
page_daily_follows_by_paid_non_paid_unique
page_story_adds_by_country_unique
page_views_login_unique
page_views_login
page_tab_views_login_top_unique
page_tab_views_login_top
page_views_logout
page_tab_views_logout_top
page_places_checkins_by_city
page_places_checkins_by_locale
page_palces_checkins_by_age_gender
page_places_checkins_by_country
page_views_external_referrals
page_fans_by_like_source
page_fans_by_like_source_unique
page_fans_by_unlike_source
page_fans_by_unlike_source_unique
page_call_phone_clicks_logged_in_by_locale_unique
page_website_clicks_logged_in_by_city_unique
page_website_clicks_logged_in_by_country_unique
page_website_clicks_logged_in_by_locale_unique
page_daily_follows_by_source
page_daily_follows_by_source_unique
page_daily_unfollows_by_source
page_daily_unfollows_by_source_unique
page_impressions_frequency_distribution
page_posts_impressions_frequency_distribution
page_impressions_viral_frequency_distribution