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Facebook Metric Deprecations August 2024

Facebook are deprecating a number of page level metrics from their API and native reporting.

Rich Henson avatar
Written by Rich Henson
Updated over a week ago

Facebook is deprecating a number of metrics on September 14 2024 that will have an impact on analytics and reporting in Sked Insights. This impacts all API users, 3rd party analytics providers, and Facebook's own reporting tools.

The following metrics will no longer be supported, and the metrics cards will be hidden from Sked Insights. Many of these items were no longer in use with New Page Experience (NPE), or we have moved to using the newer versions where updates have been made available with the NPE rollout.

For full details on the changes, view the developer announcement or the developer changelog


We'll continue to look at new metrics added by Meta, or calculated metrics that we can add to Sked Insights​ to fill in the gaps left the by the removals.


​The following metrics are in use in Sked insights, and are being removed.

page_call_phone_clicks_logged_in_unique

page_get_directions_clicks_logged_in_unique

page_places_checkin_total

page_website_clicks_logged_in_unique

post_engaged_fan

post_engaged_users

post_engaged_users_album

post_engaged_users_link

post_engaged_users_photo

post_engaged_users_text

post_engaged_users_video

post_negative_feedback


The full list of metrics that are being removed by Meta, which aren't in use in Sked Insights.

page_cta_clicks_logged_in_unique

page_cta_clicks_logged_in_total

post_cta_clicks_total

post_cta_clicks_by_type

page_call_phone_clicks_logged_in_unique

page_call_phone_clicks_logged_in_count

page_website_clicks_logged_in_unique

page_website_clicks_logged_in_count

page_get_directions_clicks_logged_in_unique

page_get_directions_clicks_logged_in_count

page_consumptions_unique

page_consumptions_by_consumption_type

page_consumptions_by_consumption_type_unique

page_negative_feedback

page_negative_feedback_unique

page_negative_feedback_by_type

page_negative_feedback_by_type_unique

page_fans_online

page_fans_online_per_day

page_places_checkin_total

page_places_checkin_total_unique

page_impressions_by_age_gender_unique

page_impressions_by_city_unique

page_impressions_by_country_id_unique

page_impressions_by_country_unique

page_impressions_by_locale_unique

page_impressions_by_paid_non_paid

page_impressions_by_paid_non_paid_unique

page_impressions_by_story_type

page_impressions_by_story_type_unique

page_impressions_organic_unique_v2

page_impressions_organic_v2

page_posts_impressions_by_paid_non_paid

page_posts_impressions_by_paid_non_paid_unique

page_posts_impressions_organic

page_posts_impressions_organic_unique

page_posts_impressions_organic_v2

post_engaged_users*

post_negative_feedback*

post_negative_feedback_unique*

post_negative_feedback_by_type*

post_negative_feedback_by_type_unique*

post_engaged_fan

post_clicks_unique*

post_clicks_by_type_unique

post_impressions_by_story_type*

post_impressions_by_story_type_unique*

post_impressions_by_paid_non_paid

page_views

page_views_unique

page_daily_follows_by_paid_non_paid_unique

page_story_adds_by_country_unique

page_views_login_unique

page_views_login

page_tab_views_login_top_unique

page_tab_views_login_top

page_views_logout

page_tab_views_logout_top

page_places_checkins_by_city

page_places_checkins_by_locale

page_palces_checkins_by_age_gender

page_places_checkins_by_country

page_views_external_referrals

page_fans_by_like_source

page_fans_by_like_source_unique

page_fans_by_unlike_source

page_fans_by_unlike_source_unique

page_call_phone_clicks_logged_in_by_locale_unique

page_website_clicks_logged_in_by_city_unique

page_website_clicks_logged_in_by_country_unique

page_website_clicks_logged_in_by_locale_unique

page_daily_follows_by_source

page_daily_follows_by_source_unique

page_daily_unfollows_by_source

page_daily_unfollows_by_source_unique

page_impressions_frequency_distribution

page_posts_impressions_frequency_distribution

page_impressions_viral_frequency_distribution

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