How We Approach Agency & Enterprise Pricing

We get asked all the time about pricing for growing agencies—and we totally understand why! After nearly 14 years in business, we've learned that "growing" means something different to everyone. What feels like a fair price can be pretty subjective too.

So let's break down how we think about pricing as your agency evolves.

The short answer: We can't always map out your exact pricing from 0 to 1,000 accounts on day one. Why? Because we're trying to keep things simple when you need simple, while staying flexible as you grow. Those two things can pull in different directions!

Our Philosophy: Keep It Simple, Stay Flexible

You know those enterprise products where everything says "contact sales" and you have no idea what you'll end up paying? We've all been there, and honestly, it's frustrating.

We've experienced it ourselves—moving from straightforward website pricing to "enterprise" pricing and getting hit with sticker shock, even when we didn't need all those extra bells and whistles.

Look, pricing isn't a perfect science. No single model works for everyone. But we're intentional about giving you clear guidance when your needs are straightforward, and making sure that as you scale, you won't hit any dramatic price jumps that catch you off guard.

Here's how it typically works:

Just Starting Out: 5-10 Accounts, 1-5 Users

Most customers at this stage are on our Launch plan. We don't discount it or offer special deals—it's designed specifically for teams your size, and with the volume of customers we work with, negotiating custom rates every time would waste everyone's time (yours included!).

You won't have access to things like approval workflows or external client portals yet, but we find that at this stage, most agencies are watching their budgets closely and would rather save money, even if it means a bit more manual work.

Growing Steadily: 10-15 Accounts, 1-5 Users

At this point, most customers land on our Grow plan with à la carte pricing—exactly what you see on our pricing page.

Some move to Accelerate (especially if custom reporting becomes important to your clients), but generally you're still on our standard per-account pricing.

Here's what we love about per-account pricing for agencies: it mirrors how you work. When you land a new client, they pay you more (because it's more work for you), and your Sked pricing increases proportionally.

The beauty of our off-the-shelf pricing? It's month-to-month. So if you have seasonal clients or your account count fluctuates, you can adjust accordingly and only pay for what you're using.

Your Sked costs stay proportional to your business. We genuinely want to see you succeed—when you grow, we grow!

Scaling Up: 20+ Accounts, 10+ Users

Once you reach this size, things get more interesting (in a good way!). Your needs become more nuanced. How are you handling custom reporting at scale? Are clients logging into your dashboard, or are you using custom reporting solutions or tools like Looker?

At this level, we've found it's really helpful to hop on a call with our team. We'll work together to figure out the right plan for you now, and walk you through exactly how pricing will work as you continue to grow.

For larger agencies, we often help with more complex setup needs—things like configuring custom reporting structures per client, importing historical data from your previous tool, or handling custom integrations and security reviews.

This is why we like to talk through your specific situation. We can recommend the best base plan and clearly explain how pricing will evolve as you add more accounts.

Here's our commitment: pricing should always align with your agency's success. We don't offer unlimited account plans (that wouldn't be sustainable for us), but as your account volume increases, your per-account cost decreases.

Think of it like volume pricing: your first 50 accounts might be $x each, then accounts 51-100 are $y each (where y is less than x), and so on.

To lock in these volume discounts—and to support the custom setup work we often do at this level—we'll typically ask you to sign a contract (1-year, 2-year, etc.). You can pay monthly, quarterly, or annually, which gives you pricing predictability and ensures we can invest in getting you set up for success.

We'll always work with you to find a model that makes sense and won't surprise you down the road (nobody likes surprises!). You'll get predictability as you scale, with the understanding that your per-account cost decreases as volume increases.

The trade-off? Like any volume discount, there's usually a minimum commitment—similar to how we pay our CRM for a certain number of contacts regardless of how many we actually use. You're trading some month-to-month flexibility for better pricing.

This typically works best for larger agencies who have a clearer picture of their growth trajectory and feel confident about their future plans.