You publish a post. Someone visits your site. Until now, proving the connection meant leaving Sked, opening GA4, and stitching together a report that no one wanted to build and no one wanted to read.
That changes today.
Sked now connects directly to your GA4 property. Once linked, your Insights dashboard gains a new Website Traffic section that shows you exactly what social is doing on-site; sessions by channel, traffic trends, top landing pages, mobile vs desktop breakdown, and a platform-by-platform breakdown of which networks are actually delivering.
You don't have to go looking for the data. It's already in Sked, next to everything else.
What's new
Website Traffic section in Insights
A dedicated section below Brand Summary showing sessions, channel mix, landing pages, and a platform breakdown. All pulled from your connected GA4 property, refreshes automatically.
"Where social traffic is coming from" table
A new table inside Brand Summary that shows which platforms and posts are sending traffic to your site. At a glance, you see what's delivering, and what isn't.
UTM Health score
Your score out of 100. Broken or missing UTM tags quietly steal credit for traffic you earned. Sked now flags the gaps, showing you exactly which posts have tagging issues. So you can fix them before they become a reporting problem.
AI insights
When there's a traffic spike, a channel shift, or a tagging issue worth knowing about, Sked surfaces the signal and tells you what to look at next. No manual number-crunching required.
How to get started
- Connect your Google account and select your GA4 properties
- Edit your Brand Groups → Add GA4 property,
- Assign the property to a brand group in Group Settings
- Website Traffic appears automatically in Insights
You'll need a Google account with GA4 admin access, and auto-UTM tagging turned on for the best attribution coverage.
The bigger picture
This builds on Traffic Snapshot, the free tool at skedsocial.com/tools/traffic-snapshot and brings it inside the platform you're already using to plan and publish. Here you see attribution. In Sked you do the work.