How to use YouTube Insights
YouTube Insights shows subscriber growth, views, watch time, and video performance for a connected YouTube channel.
Before you start
You need a YouTube channel connected to Sked Social. To connect one, click Add accounts at the top right, click Add more accounts, then follow the prompts to connect your YouTube channel.
Open YouTube Insights
- [PLACEHOLDER: screenshot of the Insights account switcher with the YouTube channel selected]
- Go to Insights.
- Select your YouTube channel.
- Choose the Overview or Content tab.
New channels start filling in after the first sync. Sked Social refreshes channel data about every 10 hours.
Overview tab
| Section | What it shows |
|---|---|
| Net New Subscribers | Subscribers gained minus subscribers lost in the period |
| Channel Views | Views on all channel videos in the period |
| Subscribers gained, Subscribers lost | New and lost subscriptions in the period |
| Watch Time (min) | Estimated minutes watched in the period |
| Likes, Comments, Shares | Totals for the period |
| Total Subscribers, Total Views, Total Videos | Lifetime totals as of the last day in the period |
| Videos Posted, Video Views, Interactions | Videos published in the period, with their views and likes plus comments |
Each number is compared with the previous period. Charts show daily interactions, total subscribers, net new subscribers, channel views, and channel watch time.
Content tab
The Content tab lists every video in the period.
| Section | What it shows |
|---|---|
| Videos published, Video views | Count and total views of videos published in the period |
| Total interactions | Likes plus comments |
| Engagement rate | Interactions divided by views, worked out from the totals |
| Watch time, Average view duration, Daily average % watched | Channel watch figures for the period |
Click a video to see its views, engagement rate, duration, likes, and comments, and to play it.
Where else YouTube appears
- Brand summary and the Insights tile on Home
- Labels, for views and interactions on labelled videos
- PDF reports, scheduled reports, and share links
- Competitors, where you can add a channel by handle, URL, or ID
- Audience, for views by country, city, format, gender, and age
How the numbers work
- YouTube does not report reach for a channel. The brand summary shows views in its place.
- Channel figures follow YouTube's Pacific time dates.
- The latest two days are provisional and can take 24 to 48 hours to settle.
- Video figures refresh for 90 days after publishing. After that they stay as last recorded.
- YouTube rounds subscriber totals once a channel passes 1,000.
Plan availability
YouTube Insights is available to all customers with a connected channel. PDF export, period comparison, and audience breakdowns depend on your plan.