Viral vs Non-Viral vs Paid Reach and Engagement on Facebook
Understanding Organic Viral vs Organic Non-Viral Metrics on Facebook
Facebook now breaks down your organic results into two key components: Organic Viral and Organic Non-Viral. This helps you see exactly how your content spreads—both directly and through sharing.
What Do These Mean?
|
Metric |
Description |
|
Organic Viral |
People who saw your content because someone else shared, commented on, or otherwise engaged with your post. |
|
Organic Non-Viral |
People who saw your content directly from your page, in their feed, or via a direct visit—without it being shared by others. |
|
Paid |
People who saw your content because of paid promotions (ads or boosted posts). |
Example Metrics Table
|
Source |
Reach |
|
Organic Viral |
2,500 |
|
Organic Non-Viral |
4,000 |
|
Total Organic |
6,500 |
|
Paid |
1,200 |
|
Total Reach |
7,700 |
Note: Total Organic = Organic Viral + Organic Non-Viral.
Total Reach = Total Organic + Paid.
Why This Matters
This breakdown helps you understand how your content performs:
- Organic Non-Viral shows how many people discover your content directly.
- Organic Viral highlights the power of sharing and audience engagement.
- Paid tells you how much reach comes from advertising.
Use these insights to adjust your strategy—create shareable posts to boost viral reach, and informative posts to strengthen your direct audience engagement.