Here’s what you’ll notice, and what it all means.
Why is this changing?
Meta is retiring a set of legacy Impressions and Reach metrics from its Graph API and replacing them with Media Views and Media Viewers — a unified framework that measures performance the same way across both Facebook and Instagram. Sked is updating Insights to match, so your data stays accurate.
Facebook Insights changes
Page Summary
3 metrics are going away from the Facebook Page Summary because Meta no longer supports them:
- Today’s daily reach by source
- Page Impressions by source
You’ll see these in their place:
- Page Views (Organic vs Paid): a bar chart breaking down views from organic activity versus paid promotion
- Page Views: a KPI card showing how many unique accounts viewed your Page content each day
Depending on your Page activity, you may also see:
- Post Engagements: total interactions across your posts
- Video Views: total video views on your Page
Post cards
Facebook post cards are getting a layout refresh, with a new primary metric and clearer subheadings:
|
Metric |
Change |
What’s changing |
|
Total Views |
New |
Primary metric, replacing Impressions |
|
Reach |
Updated |
Now uses Meta’s newer unique media viewers metric |
|
Organic Views |
New |
Views from followers and non-paid sources |
|
Paid Views |
New |
Views driven by ad spend |
|
Likes |
No change |
|
|
Comments |
No change |
|
|
Clicks |
No change |
|
|
Shares |
No change |
|
Organic and Paid Views are grouped together under a Views by Source subheading, so the breakdown is easier to read at a glance.
Instagram Insights changes
Profile Summary
Impressions metrics on the Instagram Summary page are updating to their equivalent Views metrics, in line with Meta’s new framework.
Post cards
Instagram post cards get the same layout refresh as Facebook, plus a couple of additions:
|
Metric |
Change |
What’s changing |
|
Total Views |
New |
Headline metric, replacing Impressions |
|
Reach |
Updated |
Updated to use Meta’s newer unique viewers metric |
|
Organic Views |
New |
Views from non-paid sources |
|
Reposts |
New |
Added to the Interactions section |
|
Total Likes |
New |
Shown in a dedicated Totals section |
|
Total Comments |
New |
Shown in a dedicated Totals section |
|
Other interactions |
No change |
|
| Plays / Replays | Removed | These were deprecated by Meta in November 2025, but were still available on some reports. |
Interaction Rate
The interaction rate now includes Shares and Repost in the calculation.
Custom Reports changes
If you use Custom Reports, we've flowed the Insights Dashboard changes through to Custom Reports, and replaced the unavailable metrics with the closest equivalents noted above.