How do I connect a personal Instagram account?

Unfortunately, you’re not able to connect a personal Instagram account to Sked Social or any other service that automatically publishes content for you. Here’s why:

Facebook provides two ways to connect to an Instagram account, termed their ‘Instagram Graph API’ and the ‘Instagram Basic Display API’.

Developers (like us!) are only able to connect accounts for the purpose of publishing and getting analytics for your account through the Instagram Graph API. This API requires you to be a Professional account (with an associated Facebook Page) to connect.

Here is how Facebook describes the Instagram Graph API:

The Instagram Graph API allows users of your app to access data in their Instagram Business and Instagram Creator accounts. The API can be used to get and publish their media, manage and reply to comments on their media, identify media where they have been @mentioned by other Instagram users, find hashtagged media, and get basic metadata and metrics about other Instagram Businesses and Creators.

By comparison, we are instructed directly not to use the ‘Basic Display API’ for publishing or other purposes (emphasis added):

The Instagram Basic Display API allows users of your app to get basic profile information, photos, and videos in their Instagram accounts. The API is intended for non-Business and non-Creator Instagram users. If you are building an app that will allow users to publish media, moderate comments, identify @mentioned and hashtagged media, or get data about other Instagram users, use the Instagram Graph API instead.

This is why no tools allow automatic publishing to personal accounts. While we’re aware that some tools support personal accounts with only push notifications (that is, not auto-publish), we have decided not to support that at this time as our focus is on businesses, and our ‘read’ of the above comment is that the Basic Display API should not be used for that purpose, even to publish via notifications.

How do I convert to a Professional (Business) Instagram account?

Here’s how you convert a personal account to an Instagram Business Account. If you need assistance, please contact our team - we are happy to help you get it set up!

Note that Instagram Professional accounts of the ‘Creator’ type are not supported by Sked Social - we only provide publishing to Business accounts at this time, as this is Facebook’s restriction.

But I don’t use Facebook - why do I have to use Facebook or make a Facebook Page?

Instagram is owned by Facebook, and Facebook requires that the Facebook Page connection be made to make use of tons of functionality. That includes everything from automatic publishing of content (through Sked!) to insights so that you can see what content is performing and more.

Unfortunately the process of converting to an Instagram Business Account and associating it with a Facebook Page is one of their limits on everyone who uses Instagram and Facebook.

It’s important to note that you are not obliged to use the Facebook Page at all -- it just needs to exist. You can set it to be “unpublished” if you are not planning to use it to communicate with your customers. Of course, if you’d like to also use your Facebook Page to communicate with customers, you can add that to Sked Social as well.

It’s always a good idea to secure the Facebook page to prevent any unscrupulous party from ‘squatting’ on your page.

I have multiple Instagram accounts but only one Facebook Page. How do I connect multiple Instagram accounts to my Page?

Unfortunately you cannot. There must be only one Instagram account for each Facebook Page.

As mentioned above, you don’t have to use all the Facebook Pages, they just have to exist and be associated with your Instagram account.

Why should I convert to a Business Account?

Moving to a Business Account has distinct advantages. Aside from being able to schedule and automatically publish your content like a pro with Sked Social, you’ll be unlocking Instagram and Facebook tools like analytics, swipe up links in stories, advanced security and administration controls through Facebook Business Manager, branded content and promotions, and advertising with the Ad Manager to name a few.

Safe to say if your Instagram account is representing a business, running it as a Business Account is the best way to do it.

Does changing to a Business account reduce my reach, impressions or followers?

No, there’s no evidence to support any differences in reach and engagement between personal and business accounts.

Representatives from Instagram confirmed in an interview with Techcrunch in 2018 that “Instagram doesn’t give extra feed presence to personal accounts or business accounts”. While rumours are rumours, Instagram has repeatedly advised businesses to move over – and not for any kind of reach-reducing conspiracy.

Having engaging, unique and interesting content, posted when your fans are online is the way to ensure your posts get seen, no matter if you’re a Business, Creator or Personal account.

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