TikTok Insights and Inbox
Rich Henson avatar
Written by Rich Henson
Updated over a week ago

With TikTok publishing fresh out of the oven and in your hot little hands, we’re rounding out the full stack of tools you need to make managing your community and viewing your insights a breeze.

TikTok Insights

In case you hadn’t noticed, insights and analytics has been one of the main focuses here at Sked this year. We’ve brought new designs, brand summaries, added new platforms (Linkedin, Google Business Profiles), custom comparison periods, one click PDF’s, improved metrics for short form video and more.

Now we’ve brought that functionality to TikTok. Analysing your performance and sharing your success has never been easier, just one click away.

View your account metrics like total plays or followers, your total interactions; likes, comments shares and saves. Track your account growth with new followers over time to highlight your expertise.

Ready to dive deeper? Get into the details with video metrics; interactions, play times, right down to the video impressions by source, and location of viewers.

Your TikTok accounts will be added to your brand summary too, allowing for effortless comparison of performance across social platforms in one easy-to-read table.

Read more about supported metrics on TikTok

WAIT… There’s more! TikTok now available in Inbox

Managing community engagement, replying to (and moderating) comments can be a challenge for those working with multiple accounts, or if you have had a video hit an unexpected popularity spike. Dial up that efficiency and handle your community engagement from Sked.

TikTok in Sked inbox allows you to like, hide and reply to comments on your own videos, giving you the tools to engage and moderate alongside all of your other socials. Use Sked’s built in quick replies, assign conversation to team members, or discuss with private team notes.

All your social platforms in one, unified inbox, designed for your team.

With more updates due in October, we’re looking forward to helping everyone discover new audiences and niches in the wonderful world of short form video on TikTok.

Ready to start with TikTok but not sure where to begin? View our short-form video strategy with the pro tips for TikTok success.

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